About

The practitioner behind 4B.

Joe Balsamo

Joe Balsamo is a technology executive with three decades of experience in enterprise innovation, AI, data lifecycle management, and regulatory compliance for regulated industries. He spent nearly 29 years at Prudential Financial as Chief Product Officer, leading product and platform strategy through audits, regulatory shifts, and large-scale transformation.

Today he serves as Principal of 4B Technologies, Chief Technology Officer at Iternal Technologies, and Principal AI and Governance Consultant at EVT, bringing the same engineering-grade discipline to clients in financial services, insurance, telecom, healthcare, and pharma.

Let's talk.

Tell us where you're stuck: exam prep, an AI pilot, a records overhaul, or a board-level governance question. We'll tell you how we'd approach it.

jb@jb4b.com